The Brief
The client wanted to bring together all its managing directors (c.80 people) from across Europe for its first in-person gathering in 5 years. Much had changed in that time, however. Due to various factors the opportunity to bring everyone together had not occurred. The cohort was mixed, with many recent joiners but the common theme was an absence on in-person connection.
The aim of the 2-day conference was 2-fold: Open debate about critical strategic decisions, inviting ideas and generating buy-in; build the network across the MD population to encourage collaboration and cross-selling.
The Engagement
Goldcrest was engaged to both co-design and to facilitate the conference. Our key stakeholder was the CEO and we collaborated to help draft their opening session to set the tone. Additionally, we worked with the CFO, sector leads and others to coach them through the creation and delivery of their sessions.
The Outcome
The result was a highly engaged and enthused MD population with tangible messages to take back to their teams. Some acknowledged that they arrived sceptical of such gatherings but left positive and delighted with the quality of the presentations, the conversation, the venue and the facilitation.
